An exciting opportunity has arisen for an experienced Digital Marketing Executive to join Barchester's marketing team in London. This role is responsible for implementing the digital communications element of our marketing strategy, ensuring the online presence of our portfolio of 260 care homes and hospitals is accurate and in line with Barchester's premium branding. You will work closely with the Digital Marketing Manager, as well as the digital team, to promote consistent messaging across all channels.
NEED TO HAVE:
Educated to A Level (or equivalent)
At least 24 months experience in a digital marketing position
Experience of Google Analytics
Excellent written and verbal communication skills
NEED TO DO:
Daily copy writing and content editing of the Barchester website
Improve organic search engine rankings to support enquiry generation
Liaise with the web development agency on development for the Barchester website
Ensure content on referral websites are up to date and accurate for all of our 260 care homes and hospitals
Provide training to operational colleagues on uploading content to their home''s web page
Manage brand led filming requirements with an external agency
Effectively manage the photography budget
Liaise with operational colleagues and external agencies to arrange on-site videos, virtual tours and home specific photography
Attend and contribute to weekly meetings with digital agencies
Regularly review competitor digital activity
As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Our Staff
Barchester is all about doing things a little bit differently. Our unique approach to the care sector sets us apart, so to make things happen our people need to be a little bit different too.
Our residents, patients and their families expect great services, so our professional and dedicated team of specialists actively recruits people who are focused on continually improving the quality of life for the people in our care, to achieve our ambition of Barchester as the leading provider of care services.
Celebrating Success
Celebrating Success is our sector-leading employee recognition programme, which is designed to recognise all staff who work hard to help our homes and hospitals meet the high-quality care and business standards we set ourselves and allows staff to share in the success of the business.
In addition, throughout the year there are a number of opportunities, such as Employee of the Month and the Barchester Care Awards, which recognises our committed people across the business for a job very well done.
We provide one of the best rewards packages in the care sector and offer a competitive salary and impressive benefits.
We value our employees
Our people are as diverse and as individual as our residents and patients. We promote equal opportunities and encourage all our employees to treat one another and those we care for with honesty and respect. We aim to create a family environment in all our homes, hospitals and offices.
We are focused on providing equal opportunities to prospective and existing employees at Barchester and display the Disability Confident logo with pride.
Learning about why Barchester is unique within the care sector is central to our induction programme. Our new staff receive a comprehensive overview of all elements of our business so they can feel confident in fulfilling their role and contributing to our vision.
Professional Development
The learning doesn’t stop there. Our people have opportunities throughout their Barchester career; from refreshing their knowledge and learning new skills, to continuing their personal and professional development.
We also actively encourage our people to review their performance and develop their role at Barchester by using our bi-annual Performance Development Plan. Many of our people have exceeded their aspirations in successfully completing externally accredited qualifications.
There are no limits to how far our people can progress their career at Barchester.